With Södra Rosendal, we have created an area marked by the positive values associated with a pleasant small town. A complete "city district in miniature form" where the design of the buildings and their relation to the external environment contribute to a minimal transition between home and "outside".
As one of the first projects to be built in this area, our neighbourhood makes its mark not only on the surroundings, but also on people's perception of the new district s a whole. A unique, appealing design along with consistently high quality of construction was therefore crucial to establishing the right image. A greater mix of design, volume and height along with a more playful positioning of buildings creates the feeling of a natural extension of the city rather than the typical character of a newly developed "periphery". Our structure is based on several types of small buildings executed in various materials combined in different ways, where buildings are attached and detached in similarity to the style that so clearly defines parts of Uppsala's old town. That gives Södra Rosendal a greater sense of belonging to the city of Uppsala, both physically and emotionally.
As an area, Södra Rosendal has major assets in the form of green and recreational spaces, often directly visible from kitchen or living room windows. Nature, fitness, play and other forms of outdoor social activities are found just round the corner. We have created a ubiquitous sense of proximity to community, nature and recreation. Our urban plan and architectural design of the area will support and communicate a clear and strong vision of all the positive values that the area has to offer in the form of housing quality, well-being and social dynamics.